PROJECT:001
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RAW AND MERCH CHICAGO IS A PROJECT I STARTED WITH MY BEST COLLEGE FRIEND HENRY MAY IN 2018. WE WANTED TO START SMALL GETTING INTO THE STREETWEAR INDUSTRY AND WE PULLED INSPIRATION FROM BUSTA RHYMES VIDEOS. WE HAVE RELEASED A FEW TEES SUCH AS THE HOTLINE TEE AND THE LOGO TEE. THE NAME WAS CREATED BY MIXING TWO DIFFERENT CHICAGO SLANG WORDS TOGETHER “RAW” AND “MERCH, RAW WHICH DESCRIBES SOMETHING AS BEING COOL BUT TIMES 10 SIMILAR TO “FRESH” OR “ILL”, MERCH IS A WORD THAT DESCRIBES SOMETHING AS BEING FINAL SIMILAR TO “PERIOD”. I WANTED SOMETHING THE CITY COULD KNOW WHERE THE BRAND WAS CREATED WITHOUT SAYING IT. WE WANTED TO DELIVER A BRAND THAT REPRESENT LIVING WITH NO LIMITS.
